Business Intelligence (BI): Simple Steps to Smarter Choices

Data Engineering
May 5, 2025

Table of contents

Modern businesses need to understand their data to remain competitive. This is where business intelligence (BI) comes into play. With the rising dependence on software automation, the BI software market is growing rapidly. Experts believe it will reach US$29.51 billion by the end of 2025, making it critical for businesses to adopt BI strategies.

In this article, we will examine the benefits and challenges of BI in modern data-driven organizations. We will also highlight the best practices and provide a step-by-step approach to implementing a BI program.

But first, let us understand what business intelligence is. 

What is Business Intelligence?

Business Intelligence is a technology-driven data analysis process that allows organizations to make informed business decisions. BI analysts transform raw, chaotic data into actionable insights that drive strategic growth. Business intelligence is also a combination of business analytics, data mining, data visualizations, data tools, and best practices that make an organization data-driven.

Now, let’s see how business intelligence works for an organization. 

How Does BI Work?

Platforms for BI often rely on data warehouses for their information. One of the key strengths of a data warehouse is it aggregates data from multiple points and places it under a central system to support business data analytics and reporting. 

In addition to data warehouses, data lakes based on big data systems act as repositories or major landing pads for BI data. BI data can include historical and real-time data from internal and external sources. Before BI applications make use of raw data, they require appropriate cleaning and integration steps to maintain accuracy and consistency across data workflows. 

Here’s how the process for business intelligence works:

  • Data sources: Identification of data that needs review and analysis from data warehouses and inventories. 
  • Data collection: Appropriate gathering and cleansing of data isolated from various sources. The collection process can be both manual or use an automatic extract, transform, and load (ETL) program. 
  • Data analysis: It involves Identifying trends and unexpected results in data and may require tools like data mining, data discovery, or data modeling. 
  • Data visualization: Creating interactive dashboards and graphs to gain valuable insights from raw data. 
  • Plan of action: The final step is to develop actionable insights depending on the analysis of key performance indicators (KPIs) and historical data. 

The annual growth rate of business intelligence software is 4.25%, resulting in a market volume of US$ 17.30 billion by 2029. Therefore, it is nowadays an indispensable element for standardized businesses worldwide. 

Next, we have highlighted some of the benefits and challenges of BI programs within modern data-driven organizations. 

Benefits and Challenges of BI

Business intelligence has both hardware and software components, and organizations can gain valuable insights by adopting BI approaches in this data-driven world. However, only 67% of the global workforce has access to business intelligence tools. 

We will examine some of the common challenges and benefits of adopting business intelligence programs within modern organizations. 

1. Lack of Data Quality 

Poor data quality can hinder a business's overall performance. Therefore, companies must implement data management standards for cleansing, standardization, and profiling. As businesses become more data-driven, appropriate interpretation and gathering actionable insights from raw data are challenging tasks. 

Enhanced Data Accuracy with BI

An effective BI program can clean and standardize data for business workflows. Modern BI solutions allow both technical and non-technical staff to take comprehensive action from data and accelerate the rate of action across their business infrastructures. 

2. Inappropriate BI Strategy

One of the common challenges most businesses face is the lack of assessment of existing infrastructure before implementing BI programs. It leads to costly and unsuccessful implementation of BI solutions. Therefore, without appropriate benchmarking and setting business goals, a BI project may lose its effectiveness in the long run. 

Improved Decision-making with BI 

Modern organizations prioritize the ability to track and analyze several KPIs based on multiple data sources. Advanced BI strategies accelerate decision-making processes and generate valuable insights to enhance a business's overall understanding. Business intelligence also facilitates advanced performance monitoring at a high level to create results in a centralized manner. 

3. Company-Wide Adoption

Implementing business intelligence for an organization's operations can be challenging for both stakeholders and staff members. The primary reason behind lower rates of BI adoption is the lack of understanding of BI technology. 

Competitive advantage with BI approaches

A major benefit of BI tools is the ability to stock your inventory and ensure less data wastage from unnecessary orders. An appropriate BI strategy can also identify possible opportunities for upscaling customer purchasing patterns and identifying gaps within a business framework. 

Without business intelligence, most decisions are just questionable guesses. 

Next, we have highlighted some of the best practices businesses can deploy for an effective business operation.  

Best Practices for BI

Nowadays, data is an essential part of organizations, and they benefit when they gain valuable insights from appropriate data analytics and reports. Most businesses are adopting digital technologies, and by 2027, global digital transformation spending will reach US$3.9 trillion. Therefore, adopting a BI system is now a necessity rather than an afterthought to be future-ready in this data-driven landscape. 

Here are some of the best practices to deliver an optimal BI system.

  • Setting clear business objectives: Business professionals must gather actionable insights to determine the data best suited for their BI system. 
  • Training and education: Adopting cutting-edge BI systems requires appropriate training for all staff within a data-driven organization.
  • Ensuring access to data: Essential data is usually not properly analyzed, and most of it goes unused within an infrastructure. Companies equipped with robust BI systems and data architecture have the upper hand in real-time decision-making and predictive analytics. 
  • Monitoring data quality: Constant data monitoring ensures that data is consistent and accurate across multiple systems. The regulatory landscape is volatile, and new accuracy measures need to be added for different reporting formats. Therefore, a BI system should comply with clear governance standards for secure decision-making and forecasting.

Now, let’s see how you can implement a robust BI program with a simple step-by-step method. 

Stepwise Implementation of a BI Program 

Setting up a BI program initiates the development of an appropriate business intelligence strategy. A well-planned strategy for developing the foundation of a BI system is as follows:

Step 1: Aligning Your BI Strategy with Business Goals

The first step is to align BI initiatives with the organization’s goals and objectives of your business. Moreover, alignment with KPIs and metrics is also important for a robust BI strategy. 

Step 2: Identifying BI Use Cases

Several BI applications are prevalent in modern businesses. However, an organization cannot deploy all of such applications at once. Therefore, identifying the best BI application based on organizational needs is vital to meeting business expectations.

Step 3: Developing Strong Data Management Processes

A robust data management strategy can deliver relevant and high-quality data for specific BI applications. In addition to data integration and quality management, data governance is vital at this stage to ensure the accuracy of BI data. 

Step 4: Selecting the Appropriate BI Tools

The next step is to identify tools that meet the needs for a desired analytics result. At this stage, an organization may use more than one BI tool to support different applications. 

Step 5: Creating a BI Team

In the final step, creating a BI team with knowledge of their roles and responsibilities is key for an effective BI system. 

With an effective BI strategy in place, you can initiate the implementation of BI applications in your organization and take your business to the next level. 

Remember: With the right BI strategy, you can transform your chaotic data into revenue-generating insights. 

Let’s see how QuartileX can improve your business intelligence to optimize your operational process. 

Business Intelligence with QuartileX

At QuartileX, we specialize in advanced business intelligence solutions that improve decision-making and operations in this data-driven environment. 

Here’s how we benefit businesses with our tailored BI solutions:

  • Our interactive visualizations provide valuable insights from your raw data and enable you to make business decisions that are critical for meeting your business goals. 
  • Our advanced data analytics and visualization solutions can help both technical and non-technical members gain valuable insights for improved business intelligence. 
  • Our tailored solutions offer real-time insights with the application of user-friendly tools like Sigma Computing. 

Without BI, you cannot take advantage of your data to influence decision-making, which can reduce your business performance in the long run. Take a look at QuartileX’s advanced data analytics and visualization services to future-proof your business for long-term success. 

Future Trends of BI

The latest trends in BI can help organizations stay competitive and maximize their ability to use their data with rising demands. 

Here are some key developments shaping the future of business intelligence:

1. Artificial Intelligence (AI) and Machine Learning (ML)

  • AI advancements in BI improve automation and predictive analytics. 
  • In tandem with ML algorithms, organizations can effortlessly classify their data and detect any abnormalities to create a smooth data workflow. 

2. Self-Service BI

  • Self-service BI tools help businesses to create interactive reports without any technical background. 
  • It offers advanced analytical capabilities through user-friendly interfaces and reduces the use of any specialized training. 

3. Edge Computing

  • Edge computing allows for local data processing on devices. 
  • It decentralizes data storage and processing, reducing data latency and accelerating data collection processes. 

4. Cloud-Based Applications

  • Cloud-based applications upscale BI tools, allowing businesses to make quick responses to changing data types. 
  • Multi-cloud setups are prevalent, allowing businesses to have better data storage and operate collaboratively.
  • Cloud-based BI sites help stakeholders globally access data effortlessly. 

Final Thoughts

With businesses becoming more data-driven, business intelligence (BI) is no longer a luxury. An effective BI empowers businesses to gather valuable insights for an optimized operation and retain their position within this competitive world. Despite challenges in BI adoption, with the right strategy in mind, organizations can use their data for improved operations.

At QuartileX, we provide customized solutions for advanced data analytics and visualizations, enabling data-driven businesses to transform their raw data into valuable assets. With our expert consultations, you can better understand your data with real-time analytics and predictive insights, enhancing your overall business intelligence. 

To learn more about QuartileX’s data analytics and visualization solutions, talk to our data expert now to enrich your business intelligence for long-term success.